Album cover analysis #3

This album cover somewhat goes against conventions of typical album covers. There is not a large close-up shot of the artist dominating the majority of the cover, but instead a large item of text doing the dominating. This item of text is the album name 'I Am Chipmunk', and is the only item of text upon the cover. Usually, the largest item of text upon an album cover is the artist name, however the name of the artist is not needed in a seperate item of text upon the cover, as the album name clearly informs us as to who the album belongs to - Chipmunk. The artist photo is seen as the smallest item upon the cover, and he is sat on top of the large item of text. Chipmunk portrays the hip-hop/rap genre within his style of clothing. He wears a baggy pair of jeans, a white and also slightly baggy tshirt, white trainers and a black leather jacket. This type of styling is often conventional of males within this type of music genre. The most dominant colour upon the cover is the orange/yellow colour of the background. This colour almost looks gold, which is a colour obsessed with wealth and fame, two aspects which are largely associated with the hip-hop genre. Overall, this album cover is fairly simple, however is very effective. We can see a slight spotlight illuminating the letters 'I AM CHIPMUNK', making a shadow appear and the black of the text stand out further in front of the coloured background.

I think the audience of this particular album would range from 16 - 23, due to the rap aspects of the album and the fairly mature topics sang about in the songs. However, due to the fact that Chipmunk himself is young, a more youthful audience can relate to him and his music.

Chipmunk is a hip-hop rapper and is signed to the record label 'Sony Music Entertainment UK'. This particular album 'I am Chipmunk' was his debut album and was released in 2009, reaching number 2 on the UK album charts. I think that, for a debut album, this particular album name is quite suitable, as it is almost as if he is introducing himself.