Digipak analysis

This particular digipak comes from Rihanna's fifth studio album 'Loud', released in 2010 by her record label Def Jam Recordings. The digipak features two disks, a digital booklet and various images. The most dominant colour featured within the digipak is red. This particular colour, under this circumstance, is clearly associated with passion and love. The main image of the digipak is that of the front cover, in which we see a close-up of Rihanna's face. She is not looking into the camera, but is instead looking downwards, allowing us to see her long eyelashes. Her lips, which are painted deep red in colour, are slightly parted. This particular pose emphasises Rihanna's sexuality and the passion in which she is trying to portray. Filling the rest of the cover is Rihanna's hair, which has been loosely curled so that it flows freely around her face, creating a feminine look. Rihanna's hair is also bright red in colour, creating an image for Rihanna which is instantly recognisable.

The digipak is split into three sections when opened. Usually, each section holds a different photo or a different item of text. However, in this particular digipak, a singular photo has been spread out between each of three sections, so that when it is opened we can see the full scene being portrayed. Rihanna is laid upon a bed of roses. Roses are also referred to as the flower of love or passion, and are also coloured red in order to keep with the theme of the album. Rihanna wears a long, floaty white dress within this particular image. This makes her appear feminine and delicate, however may also refer to weddings, which in turn refer to love. There is no text featured upon the inside of the digipak. Rihanna is, again, not facing the camera within this image. Her head is tilted back and her eyes closed in order to create a passionate expression and body language.

The image on the front of the digital booklet is the same as that of the front cover of the album, which is often conventional. Inside of the digital booklet will be more images of Rihanna, probably associated with the feminine, passionate theme of the rest of the digipak. There will also be text, such as information on each song within the album (producers etc) or perhaps lyrics to the songs so that the audience can engage with the music. The disk art also keeps to the theme, as it shows an extreme close-up of a rose, showing the detail of its petals. The colour of the disks is not red, however it links with Rihanna's skin tone and uses pale tones of pinks and peaches in order to represent feminism and love.