Thursday, 8 December 2011

Magazine advertisement analysis #3



This is an advertising poster promoting Kate Nash's debut album 'Made of Bricks'. The main image is of a detached cottage looking house, painted yellow. This image is perhaps used to reflect the name of the album, as a home is typically made of bricks. The colour yellow typically reflects positive and happy attitudes, as do the large daisy-looking flowers featured in front of the house. This overall image of a pretty, cosy looking house is reflected upon the audience, as they wish to own such a lifestyle and therefore own a house such as this. The positive, bright aura surrounding the image is also reflected on Kate Nash's album. Also in front of the house are hedge sculptures, something which we often associate with rich and wealthy homes, and those wishing for extravagance. Upon the winding path we see Kate Nash. She is wearing a floaty red dress and is walking away from the camera, however has her head turned backwards as though she is looking at and engaging with the audience. She is holding her dress up at either side, as people often do when they are about to courtsey, which also associates her with wealth and royalty, as does the rich red of her dress. This also makes her appear feminine. The red of the dress could also be associated with danger, and this may link with the black cat visable upon the roof of the house. This creates a certain mystery surrounding the home, intriguing the audience.

Her debut single 'Foundations' is displayed near the top of the advertisement, informing the audience that this song will be upon the album. This allows lovers of the song to become interested in purchasing the album. The name of the single 'Foundations' also links well with the poster and the album name, as it is the foundations which build a house. This overall idea of 'strong foundations' could link to Kate Nash's overall persona, in that she may be trying to portray herself as a strong, independant woman.

The white text of the poster stands out clearly upon the blue background, which doubles as the blue sky surrounding the house. The largest item of text is 'Kate Nash', which instantly allows the audience to recognise who the poster is for. NME magazine have also been quoted upon the poster calling Nash 'A bona-fide, proper pop star'. This positive reference to Kate Nash may also persuade the audience to purchase the album, which is further pushed by using a reference from a well known, popular magazine, which many people read.

Kate Nash's record label is also displayed at the bottom of the poster, as well as her website. This is conventional of album advertisements, as it allows the audience to find information on the artist. The number one album 'Made of Bricks' was released in 2007, and was Kate Nash's first (debut) album. Kate is signed to the record label 'Island Def Jam Motown Ireland Group', which is an umbrella label formed through merging the three labels 'Island Records' and 'Def Jam Recordings' (daughter companies of the Universal Music Group) and Motown Records.

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