LIIAR

Language
The connotations of the hip-hop genre are wealth and power, which will be portrayed within my video by shots that include champagne glasses and stacks of money. The costumes that my performers will wear will dennotate ideas about power and confidence in order to give them an edgy style that stands out and reflects the upbeat tone of the music.

Institution
The original institutons of my chosen song are Def Jam Recording's, Rihanna's record label, and Cash Money Records, Nicki Minaj's record label. Universal Music Group is parent to the Def Jam record label as well as the Cash Money label, both of which are therefore sublabels of this major record label. The institution for my own music video will be me, as the video will be created from my own production work. I will also distribute the video myself, by placing it on websites such as Youtube, and so my video will be produced under an independant record label that I will create myself.

Ideology
The ideology behind my music video is largely based around ideas about feminism and the growing female power within society. The song is dominated by two females, both of whom sing lyrics such as 'All you need to know that I'm a 2 times 5' and 'player keep your money I can buy my own drink'. These lyrics immediately send a message to the audience that reflects views in todays society on the growing equality of men and woman, as women become more powerful and independant.

Audience
'Raining Men' is a song that sits within the Hip-hop/R&B genre. The song is performed by two artists, and so the original audience for this particular song would have been fans of either Nicki Minaj or Rihanna, or perhaps both artists. As the two performers will not feature within my music video, my target audience will be fans of the hip-hop genre, particularly those of a younger generation. Specifically, through looking at the results of my questionnaire, my audience will largely consist of both males and females within the age range of 15-19. A slightly higher percentage of this audience may be female-orientated due to the feminist ideas featured within the song.

Representation
Within society, women are stereotypically seen as being less powerful than males. It is often said that females rely on males for money, and are less able to speak their mind without the danger of being judged. However, as society changes, women seemingly become more powerful and independant. These ideas are represented within my chosen song, as the lyrics challenge typical stereotypes of women. My chosen performers for my music video will therefore be confident in order to portray the songs overall ideas that women should never rely on any one man.