Audience

Target audience - a specific group of people set by an institution, consisting of people they aim to attract into buying their product. Some institutions aim to target a wide audience, whereas others target a niche group. Ultimately, any media text must include a range of different aspects that relate to this target audience, and must therefore take into consideration areas such as sex, gender, ethnicity and social groups.This includes the demographics and psychographics of that marketing segment of people.
Demographics - the statistical characteristics of an audience, e.g. their job types.
Psychographics - the attitudinal and behavioural traits of an audience, e.g. their spending habits.

I have created a questionnaire which I shall ask a number of people to fill out in order to establish the type of audience my video will attract and what their preferences are.

What age group do you belong to?
- Below 15
- 15-19
- 20-24
- Above 24

Which gender are you?
- Male
- Female

What is your current occupation? Give details.
- Student
- Part time worker
- Full time worker

What is your favourite genre of music?
- Indie
- Hip-hop/R&B
- Dance
- Rock
- Pop
- Classical
- Other (please state)

How often do you listen to music?
- Everyday
- Three or more times a week
- Twice a week
- Every other week
- Rarely

Do you watch music videos?
- Yes
- No

If so, from which media do you watch the majority of your videos?
- Television
- Internet
- Other (please state)

Name the website or television channels that you use most frequently to watch your music videos.


What type of music video do you most prefer?
- Performance
- Narrative
- Abstract
- Animated

Do you like the artist of the song to be present within the music video?
- Yes
- No

Do you like music videos to reflect the lyrics of the song?
- Yes
- No

Do you prefer music videos to have an extended narrative?
- Yes
- No, I prefer the video to stick to the song